Motown is Timeless

By: April Taylor

There are some songs just about everyone you meet recognizes. There are some lyrics that are so familiar; with one line, one melody, one note, hundreds of individual voices will join as one, belting to a performer’s tilted mic. Well, I guess you can say even 50 years after its creation, Motown music embodies this perfectly! With songs like “My Girl,” “Just My Imagination,” “I’ll Be There,” “Let’s Get it On,” and “My Guy” the Motown sound has transcended generation after generation. From 1960’s 8-tracks playing in classic Ford car speakers to 2000’s earbuds and YouTube video clips floating through our news feed, Motown is an undeniable timeless American favorite.

To enjoy an evening of this timeless genre, buy tickets to “Motor City Musical: A Tribute to Motown” at GTS Theatre. Click here to buy tickets!”

Motown Music is for Everyone

During a time of high racial tension in the United States, Motown Records managed to ease our collective souls and minds with melodic tones, rhymes, and rhythms. In less than ten years, during the 60s and 70s, the legendary recording company released over eighty Top 100 Billboard Hits. Motown Records redefined music and shattered racial barriers.

A dream of Detroit assembly line worker and record store owner, Berry Gordy Jr, Motown Records crossed over the Pop and R&B gap. Gordy Jr and the artist of Motown Records created a sound and a brand that was distinct and appealing to young audiences, while emphasizing that it was and always would be “about music for all people – white and black, blue and green, cops and robbers.”

Before establishing Motown, Gordy Jr co-wrote several successful songs including “Lonely Teardrops” and Etta James’ “All I Could Do Was Cry.” After receiving his first meager royalty check, he decided to pursue a more lucrative business venture, music production. In 1957, Gordy Jr discovered the Miracles which included the sultry voice and the hit-making writing talent of Smokey Robinson. With the encouragement of Robinson and $800 from his family, Gordy Jr created Tamla Records in 1959.

Motor City’s Music

In 1960, the Motown label was introduced. The name combined motor and town, a playoff from Detroit’s well-known nickname, Motor City. Gordy Jr’s star filled road show, Motortown Revue hit the streets of Detroit in 1962 with great artist such as Eddie Holland, Mable Jones, and The Miracles. One of the first of many songs released under the Motown label was The Miracle’s successful hit “Bad Girl” while Tamla Records saw success with its own “I Need Money (That’s What I Want).”

The Tamla and Motown labels later merged forming Motown Records Corporation, and the hits just kept coming. Beginning with Mary Wells’ “My Guy”, The Miracles “Shop Around,” and The Marvelettes “Please, Mr. Postman,” Motown Records sang over Pop and R&B dividers. “Shop Around” was the first million dollar hit for Motown Records climbing to No. 1 on the R&B charts and later became No. 2 on the Pop charts.

“Motor City Musical: A Tribute to Motown” at GTS Theatre embodies several of these classics with renewed energy. Buy your tickets before the season ends! Click here to buy tickets!

Berry Gordy

Over the next ten years, Gordy Jr and Motown brought us the Funk Brother’s distinctive Motown sound thumping in the background as singer after singer crooned relatable lyrics. And America fell in love. Gordy Jr emphasized a certain look, sound, and appeal for his artist and company. Throwing out numerous songs that just weren’t right, shelving several artist that couldn’t quite meet the Motown standard.

Motown records operated out of a building on West Grand Boulevard, which famously became known as “Hitsville U.S.A.” Gordy Jr moved his family upstairs while music production and artist development surged downstairs. The garage became the recording studio while the kitchen was used as the control room. Mimicking the assembly line method that he’d seen first-hand while working at the Lincoln-Mercury plant, Gordy Jr innovated the concept of artist development stating,

“Every day I watched how a bare metal frame, rolling down the line would come off the other end a spanking brand new car. What a great idea! Maybe, I could do the same thing with my music. Create a place where a kid off the street could walk in one door, an unknown, go through a process, and come out another door, a star.”

Gordy Jr molded, shaped, cultivated and groomed his artist to achieve maximum performer efficiency and a look that was iconic to Motown. He believed that success went beyond just music. Quality Control meetings were held on Friday mornings. Producers would submit their music while an open group gave their opinions and feedback. Gordy Jr felt these meetings were vital to Motown’s consistent sound and success.

During its reign, Motown released a continuous list of hits through several talented singers and groups like; The Temptations, Marvin Gaye, The Supremes, Stevie Wonder, the Four Tops, Gladys Knight and the Pips, the Commodores, Martha and the Vandellas, the Jackson 5 (which included the infamous late Michael Jackson), Rick James, and even Boyz to Men just to name a few.

Songs like “Please Mr. Postman,” “Stop, In The Name of Love,” “What’s Going On,” “Just My Imagination,” “Heard it Through the Grapevine,” “My Guy,” “Heat Wave,” You Can’t Hurry Love, “Endless Love,” “War,” “Superstition,” and “Super Freak,” helped turn Gordy Jr’s passion for music into the highest earning African-American business in the United States for decades.

Whether Motown music conjures fond memories of records being played in the family room and soda shop nostalgia or it inspires a millennial to get up and dance, Motown is for one and all. You won’t often get the chance to experience Motown performed live while laughing and singing along with an audience that shares your love of the oldies. If you are interested in an intimate night of reminiscing, fun, and great vocal talent; check out the Motor City Musical in Myrtle Beach, SC. Purchase your tickets at Click here to buy tickets!

Things to Do in Myrtle Beach Today

Things to Do in Myrtle Beach Today

GTS Theatre is a Top 10 Winner consistently on Travel Advisor for “Things To Do” and has also won the Viator Award of Excellence since its inception.

“I absolutely LOVE this show. Singers that can REALLY sing!! The owners were very nice, cordial and very engaging. I tried to dance sitting down but did not work to well, LOL. My highlight, singing on stage> at the very end!!! Woo Hoooo. It was worth the drive. I was staying in North Myrtle Beach and I would take the drive again and again.”

–Satisfied customer, Lisa Edwards

GTS Theatre: Family Friendly Entertainment

Traveling is always best when you feel confident about what you have lined up for entertainment. Sometimes finding good old-fashioned shows that are packed with talent and fun can be a challenge. Myrtle Beach is known for great golfing, shopping, and food, but let’s not forget the music! Sometimes you’ll find a hidden gem where you least expect it – in this case it would be right off Highway 17 next to Jamin’ Leather at a place called GTS Theatre.

GTS Theatre is an ideal ending to a fun-filled day in Myrtle Beach. Whether you’re spending the day at Broadway at the Beach with the family or enjoying the shopping and dining at Market Common, you can pop on over to the theatre and sing along to the hits! Sometimes finding something to do that is fun for adults and kids alike is a challenge. Going to see live music is a special treat and worth the time and money invested.

For a list of their current shows and to purchase tickets, visit

Motor City Musical: A Tribute to Motown

All of their shows are stellar but the one that gets the most attention currently is called “Motor City Musical: A Tribute to Motown.” It’s been around since early last year and it has built an enthusiastic fan base comprised of both tourists and locals. Some of the audience come on a regular basis because GTS Theatre is known for changing things up and keeping their shows fresh. Not only will you get the best of Motown, you’ll get a little bit of its history as well. Beth Wylde, the Master of Ceremonies, is a seasoned performer whose introduction is both informative and entertaining.

Check out their available shows on


You’ll learn about Berry Gordy’s contribution to some of the most iconic music we know; he gave us Motown and with that came The Supremes, Gladys Knight and the Pips, Stevie Wonder, The Jackson 5 and Aretha Franklin, just to name a few. The cast of “Motor City Musical” pays tribute to Motown in the best way possible: with their TALENT!

Aside from their tremendous talent, they are all so personable that you’ll feel like you know them by the end of the show. Some of them are locals while others are implants from other parts of the country such as the northeast and the west coast. The noteable frontman, Eddie Macon, engages us immediately with his strong, smooth timbre and high energy moves. Ariana Moore captivates the audience with her sexy moves while Monique Jones Burgess wows us with her wide range and gorgeous vocal quality. Kandice Moore brings us the sass of the divas of Motown with her playful banter and powerhouse voice. Christian Wright is a steadfast and talented tenor with major back-up vocal credits (Jennifer Nettles and Sara Evans to name a few) and David T. Morris comes to us from Los Angeles, CA where he spent a great deal of time working for Disney. Morris breathes fresh life into the show with his audience interaction and crooning. His range and versatility are impressive and his presence is larger than life.

To experience this remarkably talented cast, make sure to purchase ticket at

David T. Morris: Blacque ‘N BluBlay

This larger than life quality that Morris brings to the Motown Show will also be infused in his own musical revue entitled “Blacque ‘N BluBlay” debuting Wednesday, August 23rd at 2:00 p.m. on the very same stage. Because of his international experience performing on both cruise ships and exciting stages on land, he brings GTS Theatre a fusion of songs from the American Songbook, the Rat Pack, and even some Rock ‘n Roll.

Grab your tickets at a great rate on

Audience Participation

The way that the cast engages the audience from the beginning is what you’ll notice about the shows at GTS. We like to keep our audience on their toes because we make it a point to include them in our fun! I don’t want to ruin the surprise so let’s just say that you’ll get a good chuckle whether you’re watching or participating in the fun.

You’ll want to come with a group of friends or a date for an evening of non-stop laughs so check out the schedule at


Although the exterior is modest, the exceptional talent and high energy of their shows make the trip here worth every penny. The interior is stylish without being pretentious, (just like the shows) and that adage, “don’t judge a book by its cover” truly pertains to this venue. Frankly, there is not a bad seat in the house; you can pay a little more for VIP seating in the front row or you can opt to sit elsewhere. Even sitting in the very back row, you won’t miss a thing because the stage is accessible no matter what.

Reserve your spot and purchase tickets on

Budget-friendly Snacks

Quick side note: you cannot beat the prices at the snack bar. Freshly popped popcorn is only $2.00 a box, soft drinks and water are $2.00 and candy is only $1.00. You can’t get that anywhere! The last time I went to the movies, I paid $7.00 for a small box of popcorn and $4.00 for candy. The snacks cost as much (if not more) than the movie. For those of us who are budget conscious but still like to have a good time, this is the spot.

Check out their available shows on

Whether you’re planning a move to Myrtle Beach to connect with genuine people like Johnny Depp is or you’re just here to golf and get some much needed R&R, stop by GTS Theatre for a fabulous night of entertainment!